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Film and Transmedia Storytelling with AI

Course details

Issuer: VIA University College
ECTS: 30
Workload: Full time
Qualification: Bachelor
Start: 01/02/2026
End:

Description

Film and Transmedia Storytelling with AI is a cutting-edge international semester, teaching you the most recent knowledge, methods, and tools crucial for innovation within the field. Embracing new workflows and skills The creative industries are experiencing rapid transformation with the adoption of new workflows, particularly supported by Generative AI tools. Many who experiment with AI tools initially marvel at their potential, only to quickly realize the complexity of eliciting precise outputs. Some of the classic concepts in artistic creation, such as control versus randomness, come sharply into focus when working with AI. The art of effective communication with AI tools, creating co-intelligence, is vital. Creatives need to develop a new approach to creativity—a new mindset—in order to fully exploit these new opportunities. This transformation is what the course aims to facilitate. Building knowledge of new ways to produce The course will introduce new methods and theories that will prepare you for how films will be produced in the future. These skills will set you apart in a competitive market post-programme. A significant portion of the teaching and supervision will be delivered by industry professionals. Exploring the intersection of AI and emerging technologies The FilmAI programme extends an invitation to students with an interest in Virtual Production (VP) and Extended Reality (XR) technologies to explore their potential. With our MiXR Lab facility, students can choose to delve deeper into their preferred technology, combining AI with live-video-recordings to execute compelling projects. Engage in a creative learning environment Students participate in all lectures and work on their projects within the programme’s dedicated creative workshop classroom. With 24-hour access to professional equipment, students can fully bring their creative ideas to life. The workshop classroom includes digital production facilities, workspaces, a small kitchen, and a lounge area, fostering a warm and friendly atmosphere. Our exchange students typically develop a deep affection for our international semesters - we hope you will, too.

Learning Outcomes

Purpose The student should: • Be able to develop and produce film and transmedia storytelling with generative AI and other digital technologies (Virtual Production a.o) with the aim of creating immersive story worlds within businesses such as entertainment, art, marketing and cultural entrepreneurship. • Acquire knowledge and understanding of how these businesses can harness the global advantages of film and transmedia storytelling using generative AI technologies towards their strategies, business models and value propositions. Knowledge The students should acquire knowledge and understanding of: • Film and transmedia storytelling techniques, narrative theory, dramaturgy, character development, setting and environment design with generative AI tools for different platforms. • Production of fictional film universes using generative AI in text, image, sound, and film. • Ethics, protection of intellectual property and copyright in an AI context. • Entrepreneurship strategies that create audience engagement in relevant industries. Skills The student should be able to apply the knowledge and skills acquired as part of the course in contexts in relevant industries. • Develop and produce a fictional universe with the assistance of generative AI. • Apply and assess theories, methods and tools as well as use relevant and practice-oriented terminologies in the above areas. Including basic skills in prompting within generative AI. • Pitching the concept and presenting the process and final production. • Understand own role and responsibilities in a team. • Understand how to communicate respectfully, appreciatively and expediently in an international, multicultural environment. Competences The student should: • Maintain the overall choices in a strategic creative concept document in relation to the production framework, with a particular focus on the goal of the production, including the target group. • Engage in professional collaboration to develop and execute productions produced with AI-tools in a co-intelligence collaboration. • Identify own learning needs and needs for the development of the profession. • Be able to reflect on own future learning needs within the subject area. • Understand and be able to reflect on own learning process and progression.

Assessment

The course comprises three modules, each equivalent to 10 ECTS points. Students write an individual report at the end of each module, which is graded using the Danish 7-point scale. The student will receive a diploma upon completion of the course.