Description
The course has an international perspective and focuses on internationally oriented projects in collaboration with both established and upcoming companies in the media and fashion industry. The course is divided into 3 modules of 10 ECTS each, with graded projects concluding each module: • Module 1 - Digital fashion and transmedia (10 ECTS) • Module 2 - The branded fashion film (10 ECTS) • Module 3 - The narrative fashion film (10 ECTS) THE BRANDED FASHION FILM MODULE 1 (10 ECTS) a) Diving into Fashion Business: Fashion, fashion film and brands, fashion marketing, branding and sustainability. b) Diving into Fashion Film Production: Storytelling, producing of branded fashion film, hands-on production and postproduction, production design I, fashion styling I, fashion film production, and fashion film colour grading I. c) Fashion Film Analysis: Fashion film analysis, fashion film reflections, fashion film theory. THE NARRATIVE FASHION FILM MODULE 2 (10 ECTS) a) Diving into Narrative Fashion Film: Storytelling, audience understanding, idea creation, digital marketing, working with a client, sustainability in film. b) Diving into Narrative Fashion Film Production: Storytelling, producing, hands-on production and post-production, production design II, fashion styling II, fashion film production, and fashion film colour grading II, Sustainable production I. c) The Processes in Fashion Film Production: Brief, integration of storytelling and production design, visual conceptualization, final implementation of production, preparation of circulation and distribution plans. DIGITAL FASHION & TRANSMEDIA MODULE 3 (10 ECTS) a) Diving into Digital Fashion: introduction and insights, digital fashion business, digital marketing, basic tools. b) Diving into Transmedia: branding, media as interactivity, transmedia marketing. c) Fashion Transmedia campaign: From idea to strategy and conceptualization of a fashion transmedia campaign.
Learning Outcomes
Knowledge The students should acquire knowledge and understanding of: • Relevant film, fashion, and transmedia theories and concepts • Entrepreneurship and marketing tools related to film and transmedia production in the fashion industries • The importance of teamwork and the benefits of cultural differences in a production team Skills The students should be able to apply the knowledge and skills acquired as part of the course in contexts in the relevant industries: • Developing and partaking in fashion film and transmedia productions • Working on marketing, branding, and narrative of fashion film and transmedia productions • Communicating appropriately in international contexts Competences The students should: • Be able to apply the knowledge and skills acquired as part of the course when acting in international production and marketing contexts • Understand their own competencies in terms of communicating and acting in different production teams • Be able to reflect on their own future learning needs within the subject area • Understand and be able to reflect on their own learning process and progression
Assessment
Module 1, 2 and 3 are group and project based and will end with an individual oral, graded exam. For module 1: In groups the student produces a transmedia campaign and presentation. Individually the student hands in an exam brief. For module 2: The student will produce a branded fashion film and fashion editorials in groups and an individual exam brief. For module 3: The student will produce a narrative fashion film and fashion editorials in groups, and an individual exam brief.